Estudamos os influenciadores que ganharam proeminência no YouTube como “gurus da beleza”. Os participantes do estudo (seguidores desses gurus) explicaram que, nos primeiros dias do YouTube, os vlogueiros ofereciam análises imparciais de produtos, muitas vezes de forma “brutalmente honesta” sobre produtos de que eles não gostavam.
Fonte: Folha | G1 | Olhar Digital
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