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Os concorrentes do Google em tecnologia de anúncios estão cada vez mais criando produtos que atendem tanto a editores como sites de notícias, que vendem espaço publicitário, quanto anunciantes que compram anúncios, como o Google faz atualmente, disse Paul Bannister, diretor de estratégia da CafeMedia, que ajuda pequenas e médias empresas de conteúdo que vendem espaço publicitário.
Fonte: Folha | G1 | Olhar Digital
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